Tourism New Zealand is growing its trade, public relations and marketing activities in the lucrative premium sector by joining forces with Signature Travel Network.
Tourism New Zealand signed a large-scale partnership agreement with the network, which represents more than 6,000 travel professionals across 445 retail travel locations in North America, generating more than $6 billion in sales.
In the next 12 months, Tourism New Zealand will run a tailored program of marketing activities with Signature Travel Network, centered around destination training to educate the network’s travel advisors on New Zealand’s offerings in terms of luxury accommodation and experiential travel. This will also include special interest areas such as fly-fishing and golf and a dedicated webinar program.
Other activity will include attendance at trade shows, such as the network’s annual general meeting in Las Vegas, which more than 3,000 travel advisors turn out for each year.