An international travel publication has named Tasmania the best island destination in the region encompassing Australia, New Zealand and the South Pacific, and the fourth best in the world.
Travel and Leisure magazine is one of the most widely read travel publications in the world, with a readership of almost 7 million people.
The magazine’s August edition will unveil its World’s Best Awards.
Tasmania will be named the best island destination in the region for the fifth time having previously won it in 2002, 2006, 2008 and 2009.
The rankings are based on reader’s ratings across five characteristics.
The magazine said readers were very positive about the destination.
“Readers raved about this Australian state, calling it a little known treasure that’s unmatched by any other island destination,” it said.
“Its diverse and stunning landscape is nearly hallucinatory: rolling dunes covered in psychedelic Banksia wildflowers, granite formations that erupt from the beaches, and the wonder of the tessellated pavement at Eaglehawk Neck.
“The air is as clean as it is in Antarctica, making it the ideal place to take a breather.”
Acting Tourism Minister Jeremy Rockliff said it was just the latest in international tourism accolades bestowed upon the state.
“It also intensifies the international spotlight that has been shining on our state recently, including the Lonely Planet ranking Tasmania the 4th best region in the world to visit, the Chinese president’s visit and our tourism businesses winning an unprecedented 10 gold at the Qantas Australian Tourism Awards,” he said.
“This is great exposure that no amount of money can buy, and will no doubt help us to reach our target of attracting 1.5 million visitors to our state every year by 2020.”
The only other Australian destination named in the awards was the Great Barrier Reef, which was third in the region and ninth overall.
Tasmania has become a hot tourist destination this year with the Travel and Leisure award just the latest international publication to shine a spotlight on the island state.
In January, Tasmania was given a rave review by the Lonely Planet naming the Three Capes Track as one of the world’s hottest new experiences despite the fact that it remains unfinished.
In April, the state cleaned up at the Australian Tourism Awards winning 10 of 29 prizes.
Among the winners was the historic Port Arthur site which was declared the nation’s best major tourist attraction.
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